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As you know, traditional sales and marketing have completely changed over the past couple of months. In the current COVID-19 environment, companies need to be sympathetic, understanding, offer personal value and connect remotely with their customers, partners, and prospects.

That’s where we can help…

We’ve been connecting with prospects and customers remotely now for 15-years through our parent company, Sandstorm Technologies and we welcome the opportunity to discuss how we can help you prosper and close some new business in this difficult market.

We Can:

  • Become Your Valued Online Marketing Partner and help you Create and Deliver Effective Email, Google, Facebook, LinkedIn and Promotional Incentive/Contest Campaigns that are effective in today’s difficult market
  • Create a Tailored Online Marketing Program for you and your Team so they can effectively work and be productive working from home
  • Work with You to Launch a Gamified Incentive/Contest Campaign to Generate Calls, Leads, and Opportunities for New Prospects or Upsell to Existing Customers proven in today’s difficult COVID-19 market
  • Boost Your Email and Newsletter Effectiveness by 50-100% and Stay connected to your customers and Nurture your Prospects effectively during this time
  • Generate Some Incoming Leads and Opportunities through Extremely Targeted Google, Facebook and LinkedIn Advertising Campaigns
  • Provide your Sales and Marketing People with Excellent Target Databases including Name, Title, Email, Phone Number & Address Information so they can connect with new Prospects Remotely
  • Cleanse Your Current Customer Data by 25-50% and increase delivery to Inboxes for all of your Newsletters and Outbound Campaigns so you Know your Message is Getting Through
  • Set up a Dedicated Marketing Domain to eliminate any Online Marketing Impacts on your Primary Domain
  • Set up Your Monthly/Quarterly Newsletter and Direct Email Infrastructure so you can Manage Your Newsletters and Outbound Emails In-House So You can Stay Top of Mind in this difficult market.

Schedule a Call with Us through this Link so We can Discuss How We Can Assist:

https://calendly.com/infosoft/15min

About

We’re online marketing and sales experts as we’ve been working with companies and helping them increase their sales now for over 15-years through our parent company, Sandstorm Technologies. To do this, we first look at a companies internal processes for Marketing and Sales and from performing a quick analysis we can identify the gaps and other areas where we can introduce some new online processes to help maintain sales even in this difficult market.

We have also most recently deployed some cutting-edge gamification, incentive-based and promotional contest based technologies and campaigns that have generated a lot of excellent calls, leads and new opportunities for our customers even in today’s COVID-19 market.

Gamified Promotional Incentive/contest based Campaigns to Generate 50+ Calls, Leads and Opportunities over a 6-8 Week Period:

As an example, with a few of our customers, we had quite a few target lists that were a few months old and we already generated some calls, leads and opportunities through traditional marketing campaigns but we wanted to get some more calls generated from these older target lists so we came up with a new gamification approach.  We created a Gift Card Incentive Program in a “Spin to Win” format to create a contest for people on our older target lists that didn’t get back to us yet to book an appointment. We’re even getting excellent results through this approach in the COVID-19 market.

When a prospect received a “Spin to Win” promotional email for the contest the success rate was between 5-10% in terms of participation.  And this was from older target lists and people who never got back to us yet.   We were able to generate a handful of qualified calls with each Promotional Email campaign and we gave out two to three Gift Cards per group through this contest. This approach is working well during this difficult market and is very unique in the industry.

The extremely interesting thing was that there was between a 25-50% legitimate interest rate with the respondents, depending on the target groups.  Through generating over 50+ Calls through these programs for our customers we also generated approximately 25 solid leads and opportunities that progressed well through the Sales Funnel. We’re finding that the gamification approach is still capturing the attention of our target markets as it provides them with an escape and a little bit of fun and takes them away from their worries if even for a couple of minutes.

Email Validation and Contact Recovery Project to Generate $100,000 in Additional Sales:

As an example, with one of our customers, they haven’t validated their 2,000 contact customer database in over 5-years and because of this, they were still sending their monthly newsletter out to over 750 emails that were no longer valid.  This created a 37.5% bounce rate and caused the rest of the legitimate email recipients to get delivery in their spam folders.  To fix this problem, we did an email validation and scrubbed the 750 invalid emails from their customer list.

We also optimized the newsletter sending so that the remaining 1,250 legitimate opt-in customers were receiving the monthly newsletter into their inboxes.  For the 750 invalid emails, we then helped to find the replacement people at their customers and were able to add back 600 of the 750 invalid emails.  This entire exercise took a few months and has delivered additional business from some of their existing customers. In the end, they attributed an additional $100,000 in sales from this important exercise.

Today, this is of paramount importance as you must stay in contact with your customers and nurture your prospects as only the companies who do this properly will continue to thrive during these trying times.

Developing a Target Prospect Database and Email/Calling Campaign to drive $50,000 in New Sales:

Another example is where one of our customers needed to boost sales starting with a good target prospect database that included phone numbers, emails and addresses for the right people they wanted to connect with. Their primary customer base was with small to mid-sized banks and credit unions and they needed to get in touch with the Anti-Money Laundering (AML) or Bank Secrecy Act (BSA) individuals at these institutions.

Over a few weeks, we were able to deliver a target prospect list of over 1,500 Prospects in NYC, Boston, and Toronto.  Then we delivered another 1,500 prospects in California and another 1,000 in Chicago.  We also put together an email/calling campaign into these AML individuals and we were able to set up over 75 calls and online meetings within a reasonable period of time. They were able to close 10 new customers starting from this exercise and add $50,000 in Annual SaaS Licensing and Services to their bottom line.

Management Team:

Managing Partner – Sean Beauchamp

Sean has 20 Years of Marketing/Sales/Management Experience with:

–  IBM – Senior Sales/Marketing Executive

–  LGS – Senior Sales/Marketing Executive

–  IONA Technologies – Sales/Marketing Executive

–  Computer Associates – Sales Executive

–  Information Builders / iWay – Sales Executive

–  Sandstorm Technologies – Founder and Managing Partner

–  InfoSoft – Founder and Managing Partner

  • A proven expert in selling large complex technology solutions to the Global 1000
  • History of successfully managing sales teams and multi-million dollar sales efforts
  • Has closed multi-million dollar deals with every company above
  • Proven ability to manage a sales team to effectively generate sales results
  • H. Bachelor of Commerce Degree – McMaster University

Managing Partner – Walter Caon

  • Walter has over 25 years of experience and success in managing, marketing, and selling for U.S. based technology companies
  • A history of managing major campaigns and deals including a mix of technology, hardware, software, and professional services into the Global 1000
  • Excelled in senior management positions with IBM, AT&T, Wang Labs, Peregrine, and Motorola
  • A solid understanding of leading Marketing and Selling methodologies proven effective for highly complex solutions
  • Holds a Bachelor of Commerce and an MBA.
  • Fluent in three languages including English, French, and Italian.

Schedule a Call with Us through this Link:

https://calendly.com/infosoft/15min

 

Services

Gamified Promotional Contest Based Campaigns:

We can build and launch a custom Gamified Promotional Contest Based Campaign for your existing customers or to generate calls, leads and opportunities with new Prospects. We’ll Generate Calls for your Sales Staff and Inject some New Leads and Opportunities into your Sales Pipeline through this innovative Programme.

We’ve been able to generate new prospect calls during COVID-19 as well as this is a unique approach and provides some relief from daily stresses combined with the opportunity to win some eGift Cards! Everybody loves to play “Spin to Win” and our participation numbers are amazing even in today’s tough market.

Prospect Target List Building:

We can build the best target list for you by examining your ideal customer profile and then identifying those companies that are an exact fit. We can get your salesforce up and running with the phone numbers and emails they need to be effective working from home and connecting with new prospects during COVID-19.

The information that we can provide includes:

  • Number of employees
  • Sector
  • LinkedIn Profile
  • Web Domain and Site details
  • Revenue range
  • Geography
  • Growth levels
  • Address Information
  • etc…

Once we get a solid target list built for you then we’ll identify the proper contacts within the companies that you want to connect with. For the contacts, we’ll provide the following types of information:

  • First and Last Name
  • Title/Position
  • Email
  • Company Phone Number
  • Direct Phone Number if available
  • Company Domain Name
  • LinkedIn Profile Page
  • Company LinkedIn Profile Page
  • Social Media Links if available

Email Campaign Management and Tracking Opens, Reads & Forwards:

We help you write an awesome email campaign and then help you track all of the opens, reads and forwards so we can target the right people who are showing interest in your messages.  And we’re not talking about just one email, but many emails spaced appropriately so you’re not bothering the prospect.

In the COVID-19 market, everything has changed in terms of how you need to connect with your customers and prospects. Today you have to be understanding, sympathetic and helpful. We understand the change and can help you communicate effectively with your customers, partners and prospects, even during these trying times.

The different email types include:

  • Introductory Emails
  • Follow-up Emails
  • Information Emails
  • Event Emails
  • Newsletter Emails
  • Announcement and Press Release Emails
  • Educational Emails with Tracked landing Pages
  • etc…

Email Validation Services and Customer List Cleaning:

We can help you clean your current customer lists. As people move around their email address changes and on average your email contact lists degrade at a rate of 2.1% per month according to Marketing Sherpas. This represents an annualized rate of degradation of 22.5%!

There’s never been a more important time to have a current and valid email list. Today it’s imperative to communicate effectively with your customers, partners, and prospects.

Another major issue with using outdated customer or prospect email lists is that if you are not cleaning out the old emails your bounce rates will be very high and your messages will be considered spam because of the high bounce rates.  You won’t be delivering your emails to inboxes but to spam folders.

We have the tools and skills required to clean your customer and prospect databases and help ensure a 98%+ clean email rate and ensure your important emails get delivered to prospects’ and customers’ inboxes.

Extremely Targetted Google, Facebook and LinkedIn Advertising Campaigns:

A perfect compliment to an outbound lead generation strategy is to target the same prospects that you are trying to reach with emails and calls with banner advertising when they’re using Google, on the Google Display Network, on Facebook and using LinkedIn.  The amazing thing is if you are trying to get in touch with 500 prospects, we can set up the advertising that only these 500 prospects will be targetted through Google, Facebook and LinkedIn. We can help you generate critical leads and opportunities from all three of these important advertising platforms by setting up the banners, landing pages, target audiences, Ad spend budget and automatic meeting scheduling platform.  And we’re not talking about displaying ads to thousands of unqualified people because through target audiences with Google, Facebook and LinkedIn they will only display ads to a specific target audience which is comprised of only the people in your lists that you want to connect with.

Set up a Dedicated Email Marketing Campaign Infrastructure:

You can’t use MailChimp or Constant Contact to send marketing emails to non-opt-in prospects.  These services are intended for newsletters or press releases to current customers and opt-in prospects only.  And in the US under CAN-SPAM guidelines you are allowed to send emails to non-opt-in prospects if you follow the guidelines carefully.  This means you need an alternate infrastructure to send email marketing campaigns on an ongoing basis.

Another issue is you don’t want to use your primary domain for email marketing campaigns because if you get some complaints or if your email messages are classified as SPAM you’ll negatively impact your corporate domain and it could severely affect your business.

We have the skills and the tools necessary to help you create and set-up your dedicated email marketing campaign infrastructure.  We’ll set-up your marketing domain, domain SMTP server and email marketing software so you can successfully send email campaigns without having to worry about negatively impacting your primary domain.

Set up an Opt-In Monthly Newsletter Infrastructure:

Many companies have an excellent customer database but aren’t sending monthly newsletters. And other companies are not using professional opt-in solutions that manage your customers and prospects automatically when they decide to opt-out everything is taken care of for you.

During the COVID-19 market sending newsletters, updates, helpful material to your customers and partners is critical. You need to let them know that you are here to assist them through this trying time and that your software and services will continue to be there for them to rely on.

We can help you set up the tools so that you can manage your monthly newsletter internally and ensure that you’re meeting the opt-in, CAN-SPAM and GDPR guidelines. Combine this with our email validation services and you have an effective Opt-In Monthly Newsletter up and running in no time.

Schedule a Call with Us through this Link:

https://calendly.com/infosoft/15min

Contact

Schedule a Call through this link:

https://calendly.com/infosoft/15min

NEW YORK

295 Madison Avenue
12th Floor, New York, NY, 10017

Email: walter@infosoft.us.com

Phone: 1-917-677-2039

OTTAWA

Constitution Square

340 Albert Street, 13th Floor

Ottawa, Ontario

Canada

K1R 7Y6

Email: sean@infosoft.us.com

Phone: 1-613-262-4330

 

As you know, traditional sales and marketing have completely changed over the past couple of months. In the current COVID-19 environment, companies need to be sympathetic, understanding, offer personal value and connect remotely with their customers, partners, and prospects.

That’s where we can help…

We’ve been connecting with prospects and customers remotely now for 15-years through our parent company, Sandstorm Technologies and we welcome the opportunity to discuss how we can help you prosper and close some new business in this difficult market.

We Can:

  • Become Your Valued Online Marketing Partner and help you Create and Deliver Effective Email, Google, Facebook, LinkedIn and Promotional Incentive/Contest Campaigns that are effective in today’s difficult market
  • Create a Tailored Online Marketing Program for you and your Team so they can effectively work and be productive working from home
  • Work with You to Launch a Gamified Incentive/Contest Campaign to Generate Calls, Leads, and Opportunities for New Prospects or Upsell to Existing Customers proven in today’s difficult COVID-19 market
  • Boost Your Email and Newsletter Effectiveness by 50-100% and Stay connected to your customers and Nurture your Prospects effectively during this time
  • Generate Some Incoming Leads and Opportunities through Extremely Targeted Google, Facebook and LinkedIn Advertising Campaigns
  • Provide your Sales and Marketing People with Excellent Target Databases including Name, Title, Email, Phone Number & Address Information so they can connect with new Prospects Remotely
  • Cleanse Your Current Customer Data by 25-50% and increase delivery to Inboxes for all of your Newsletters and Outbound Campaigns so you Know your Message is Getting Through
  • Set up a Dedicated Marketing Domain to eliminate any Online Marketing Impacts on your Primary Domain
  • Set up Your Monthly/Quarterly Newsletter and Direct Email Infrastructure so you can Manage Your Newsletters and Outbound Emails In-House So You can Stay Top of Mind in this difficult market.

Schedule a Call with Us through this Link so We can Discuss How We Can Assist:

https://calendly.com/infosoft/15min